Market Research

TFC Consulting LLP is driven by specialists who consolidate impressive area information, logical reasoning abilities, understanding, and instinct to help customers challenge profound established industry norms.TFC Consulting’s Market Research division gives new experiences and explanation on business, designated market section and wide scope of things(Market research, bits of knowledge, business insight, market knowledge, examination, field work, information assortment and procurement benefits) that sway customers top line and primary concern, and it likewise assists customers with delimitating any coating of their technique.

Quantitative Market Research

Basically It is measurement of some proportion of population, so we can understand that how many people in a certain segment think or behave the way that they do. Quantitative research is based on counting – how many people buy a certain brand, or how many agree with a certain statement? From the quantitative data, we use statistics to draw conclusions, and we are able to segregate and aggregate the data by types and categories. Quantitative research is very useful, and we use it to understand larger patterns, but we always supplement quantitative data with qualitative market research so that we can understand opinions.

  • Computer-Assisted Personal Interviewing (CAPI)
  • Computer-Assisted Telephone Interviewing (CATI)
  • Pencil and Paper Interview (PAPI)
  • Telephone Surveys
  • Observational research
Infographic design set can be used for workflow layout, diagram, annual report, presentation, web design. Business and accounting concept with process, pie and percentage charts.

Computer-Assisted Personal Interviewing (CAPI)

CAPI refers to survey data collected by face-to-face interviews in this method interviewer uses a computer to administer the questionnaire to the respondent and captures the answers onto the computer.

Computer-Assisted Personal Interviewing method improves the quality of data collection in many ways, as below:-

  • Routing problems within the questionnaire are eliminated
  • Interviewers cannot miss questions or ask the wrong questions
  • Questions are ‘customized’ correctly
  • Mathematical calculations can be carried out within the program
  • The computer checks for inadmissible or inconsistent responses
  • Errors from separate data entry are eliminated.

Computer-Assisted Telephone Interviewing (CATI)

In this CATI method, a kind of survey technique in where an interviewer follows a script provided by a software application, and the software can be customized so that the questions are based on the answers that a respondent provides.

This method gives researchers greater control over the number of responses that are collected by the interviewer. Responses are often collected ‘there-and-then’, meaning there’s no chance of surveys being misplaced or just forgotten about. Non-responses are often minimized by reconnecting individuals who are out or too busy to finish the survey.

There are various advantages in CATI method some of them are 

  • More efficient data collection, because the interviewer enters answers directly into the computer rather than sending a paper questionnaire for a separate data capture step.
  • More efficient and more accurate questionnaire administration, because the computer delivers the questions to the interviewer in the correct programmed sequence, including any required rotations, randomizations, or insertions of information from a separate file.

Pencil and Paper Interview (PAPI)

PAPI is one of the most effective methods techniques for collecting data in market research. In this technique, the Interviewer asks question after question according to the questionnaire, and the respondent answers. The interviewer records the answers to the questionnaire. In order for the answers are representative; the respondents should be selected as a random or targeted sample.

TFC Consulting is having expertise using experienced interviewers for personal interviewing, where the interviewer holds the printed-out questionnaire, reads the question to the respondent and fills the answers into the questionnaire.

Observational research

Observational research is without asking questions. It involves recording factual information as below:-

  • Impression /Footfall of shoppers entering, or window-shopping without entering, stores at particular times of day, month, week, or year.
  • Clients/customers ’ eye movements looking at a display to work out what attracts their attention.
  • Rack/On-shelf availability of products and their price.
  • Number/Volume of vehicular traffic to create models for areas of congestion.
  • Differences in the provision of council services such as street lights, verge maintenance, and paving.

Telephone Surveys

This is another type of survey which is done to collect the data from the specific target population Telephone numbers are utilized by trained interviewers to contact and gather information from possible respondents

This method is an in-between methodology serving because of the median between Face to Face interviews and surveys/panels. As a way of collecting primary, qualitative data, telephone interviews are getting the well-liked method as they deliver top-quality response with less timing and price commitments of Face to Face interview.

The major advantages of telephonic interviews are as below:-

  • These interviews are more cost-effective and easier to conduct than F2F interviews
  • These types of interview deliver similar quality data
  • Multiple opinions can be gathered through multiple interviews
  • These Interviews can be conducted over a wider geographic scope, even globally
  • Answers to questions are equally as valid as Face to Face  interviews.

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Qualittative market research

Qualitative Market Research

This research method is personally crafted rely to obtain keen insight into people and situations, but for the qualitative detective, the range of technological tools and techniques has shown a rapid increase.

  • Focus Group Discussion (FDG)
  • In-depth Interview
  • Face-to-Face Interviews

Focus group discussion (FDG) is the method of research and this is used in Qualitative research for an in‐depth understanding of their perception’s attitudes, beliefs, opinions, or ideas. A typical focus group involves the gathering of people from similar backgrounds or expertise together to discuss a specific pre-decided topic of interest.

In-Depth Interview is a qualitative research technique that involves conducting intensive individual interviews with a little number of respondents to explore their perspectives on a specific idea, Circumstances.In-depth interviews are normally conducted face to face in order that an affinity is often created with respondents. The design of the interview completely depends on the interviewer. Successful in-depth interviewers listen instead of talk. The interview is conducted employing a discussion guide that facilitates exploring the respondent’s views through open-ended questioning. Projective techniques are often incorporated into the interview too

Face-to-Face Interviews (F2F) is one of the oldest and largely adapted methods and this is often used in primary research. Face-to-face interviews are conducted by a researcher and a target respondent within the street, home, office another public forum, etc. There are many advantages to face-to-face interviews, like the utilization of visual aids and therefore the detection of social cues and visual communication. Also, with this sort of interview, the interviewer can gain a deeper insight into specific answers by treating the questionnaire sort of a meaningful discussion and deducing the validity of every response.

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B2B Market Research

How does the market really view your brand? What needs to shift in order to turn prospects into buyers and users into advocates?

The Right People for B2B Brand Research

  • Your customers.
  • Purchasing decision-makers.
  • Channel sellers.

B2B Brand Research Services

Our B2B tech expertise gives us the context to ask the right questions of the right people.

The Right Questions for B2B Brand Research

  • How aware of your brand are your buyers?
  • How is your brand perceived?
  • How does your brand compare to the competition?
  • What values do your buyers associate with your brand?
  • What emotional associations do customers make with your brand?
  • What concerns do your buyers have with your brand?

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities Diaries, Etc.)
  • Secondary Research.

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On-Field Survey

TFC Consulting conduct disconnected or on filed survey in this survey our surveyors or questioners go to each spots from where information to be gathered and on filed survey is another strategy for information assortment This is truly outstanding and true technique and point of the survey is to notice, connect and get individuals while they are in a common habitat and this permits first – hand insight and information about individuals. this technique for information assortment offer some sort of close-up focal point on every day life where filed official can gather very detail data which is unimaginable in some other strategy

  • One on One Interview
  • Door To Door Survey
  • Local Cultural Program
  • Quiz Contest
  • Seasonal Survey
  • Kiosk Survey

Door to Door Survey

In this method, our interviewers go to door to door every house, shop religious places, community center, village panchayat house, and Local gathering center.

Local Cultural Program

In this method Interviewer conduct interviews in the local cultural program or local festival arranged by the local body, private groups, Housing societies, Village Council, Block Council, and municipal councils.

Seasonal Survey

In this method, our interviewers conduct face to face interviews in a specific season like (Spring, Summer, Monsoon, September) and this is a highly accurate method because in this method interviewee give an exact answer of that situation and we also do data collection of rural areas in the Sowing and harvesting season like Kharif, Rabi & Zaid here our interviewers conduct one to one interview with farmers and helping hands of farmers.

One on One Interview

In this method our Interviewers go to the specific area among the people with a Questionnaire on pre-decided topics or subjects to seek their opinion.

Quiz Contest

In this method our interviewers arrange quiz contests in local areas, Schools, Colleges, and Cross Roads and ask one to one question to participants are per questionnaire and this data collection method is very popular with higher accuracy.

Kiosk Survey

TFC Consulting Conducts an easy to use offline survey at trade shows, or at the point of experience, in order to collect audience feedback. Engage with users and record their opinions whilst it is at the forefront of their minds.

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Rural Market-Product promotions

The future of India lives in the villages “Majority of total Indian lives in villages and this rural population comprises the core of Indian society and as well as it represents the real India. INDIA is a country with 1.32 billion people of which 70% live in rural areas. India’s RURAL population comprise of 13% of the world population representing a huge untapped Market

TFC Consulting have a decent strength in the rustic or Real India Market and we have extremely experienced individuals on board who have been working in the provincial market for a long time

TFC Consulting, promote products, Brands and Companies, and design campaigns in various ways some of them are as below:-Door to Door Campaign

  • Campaign in Public Transport:
  • Weekly Market-Mela (fair) Campaign:
  • School/College Promotions-Events, Demonstration, Free Samplings:

Door to Door Campaign

In this promotional activity, we go home to home in the targeted area and explain the product, brand, and features in the native language of the area.

Weekly Market-Mela (fair) Campaign

We organize innovative campaigns for our customers, prominent amongst them is conducting promotional activities in Weekly Bazaar and Mela (Fair) this gives a great boost to sales and brand popularity.

Campaign in Public Transport

In this promotional Activity, we design complain about Local Bus stations, Railway Station and Taxi stand where we distribute promotional material and also travel at a certain distance along with co-passenger to promote the product in running Bus/train.

School/College Promotions-Events, Demonstration, Free Samplings

TFC Consulting does promotional Activities School/college Campus like demonstrations, distribution of promotional materials, free samplings, demonstration, and other education-related programmes. We have a dedicated team to undertake this activity across Targeted. Area.

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